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CIGNA Launches Timely New Ad Campaign
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Serving You and Your Family is a Privilege and a Responsibility.
… We Believe It’s Time to Simplify. |
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| To Clarify. |
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To Speak Plainly.
… To Make the Process Less Painful, and More Healthy. |
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| — excerpt from It’s Time campaign |
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It’s Time. That’s the theme of CIGNA’s new television and print ad campaign that takes a refreshingly honest look at the current state of health care in this country. The campaign acknowledges the urgent need for improvement and restoration of public trust, and emphasizes CIGNA’s leadership role in stepping up to embrace that responsibility. The ads first ran in June in the Denver, Colorado., market on channels such as the Discovery Channel and Food Network. Future appearances are slated for publications including The Wall Street Journal.
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| “We can't fix the entire health system overnight.” |
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“But we're doing everything in our power to make it better for you.” With a clear sense of promise and direction, the ad series shines a spotlight on common concerns that affect users of the system – from “claim-o-phobia” to coverage across time zones – offering hope for a brave new health care world where people come first, information and processes are simplified and health is ultimately achieved.
For more information or to view a sampling of the ads, visit ItsTimeToFeelBetter.com.
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